COURSES / BUSINESS & CAREERS

PR - Public Relations

$ 119

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  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 4981 Students Enrolled

ABOUT THIS COURSE

Make headline news to boost business. Our insider tips show how to build contacts with journalists and create stories the media will love


From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.  This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news..

Become the face of the future of public relations. Get started on the Public relations course today.

WHAT YOU’LL LEARN

The IOA gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

You will learn:

  • The best ways to make friends and contacts
  • How to connect with journalists
  • Why you need a PR strategy
  • The best ways to create a solid strategy
  • All the tools you need to reach the media
  • How to build a media calendar
  • How to build a press kit that creates excitement
  • How to tell the story of your client’s brand

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle.You could:

  • Build relationships with today’s biggest influencers
  • Grow a real following in the press and online
  • Help great new start-ups find the limelight they deserve
  • Help established companies change their image for the better
  • Help launched amazing new products

Upon completion of this course, you could:

  • Work in PR, either for an established company or a start-up
  • Be one step closer to starting your own company in the exciting field of PR
  • Improve your public relations and communications skills for your existing business
  • Use your improved skills to gain promotions at your current job

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

To receive certification, you must:

  • Complete every page of the course
  • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

Module 1: Pr 101: Public Relations And Human Relations
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists
Module 2: Creating A Pr Strategy
  • What a PR Strategy Is& Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results
Module 3: Pr Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar
Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos
Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our easy-to-follow, structured information and helpful illustrations. And yes - you can study anywhere, anytime, from any device

Step 3

Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4

Certification

Once you’ve successfully completed your course and passed the exams, you’ll receive your certification. Congratulations on your amazing achievement!

MEET THE INSTRUCTOR

Nicole Olson

Nikki is a live event warrior with eight years of experience in experiential and hospitality events. From events in blustery car parks to conventions featuring Taylor Swift, she has done it all. Currently, she is taking a short intermission from the world of 4 AM call times and 12,000 cans of soft drinks. She can be found in a tea house somewhere between London and Beijing either working on her Masters dissertation or as a freelance copywriter.

MEET THE INSTRUCTOR

Nicole Olson

Nikki is a live event warrior with eight years of experience in experiential and hospitality events. From events in blustery car parks to conventions featuring Taylor Swift, she has done it all. Currently, she is taking a short intermission from the world of 4 AM call times and 12,000 cans of soft drinks. She can be found in a tea house somewhere between London and Beijing either working on her Masters dissertation or as a freelance copywriter.

Module 1: Pr 101 Public Relations And Human Relations
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists
Module 2: Creating A Pr Strategy
  • What a PR Strategy Is& Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results
Module 3: Pr Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar
Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos
Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love

100% AUTHENTIC STUDENT TESTIMONIALS

In the past two years I have taken multiple IOA courses. I am a 46-year-old mom and married. I did not know how to get back into the workforce. My health had changed and so did the demands in the work market. I really thought that I was doomed. I began to research positions and decided to let IOA help me find what I am really good at. Today I am an experienced and well-off BRAND AMBASSADOR thanks to IOA. Through your courses, I learned that I was cut out and built to represent clients at various events doing demonstrations, promotions and sales. IOA helped me to update my resume and get the job! I have been working all over NYC at some of the largest events in the Food Industry. Clients love my work and so do I. It fits my lifestyle and my age. I cannot thank IOA enough for this. My work FB page reflects many of my recent events and it is looking good! Thank you. Marianella Morales - United States

In the past two years I have taken multiple IOA courses. I am a 46-year-old mom and married. I did not know how to get back into the workforce. My health had changed and so did the demands in the work market. I really thought that I was doomed. I began to research positions and decided to let IOA help me find what I am really good at. Today I am an experienced and well-off BRAND AMBASSADOR thanks to IOA. Through your courses, I learned that I was cut out and built to represent clients at various events doing demonstrations, promotions and sales. IOA helped me to update my resume and get the job! I have been working all over NYC at some of the largest events in the Food Industry. Clients love my work and so do I. It fits my lifestyle and my age. I cannot thank IOA enough for this. My work FB page reflects many of my recent events and it is looking good! Thank you. Marianella Morales - United States

$ 119

SIGN UP NOW!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 4981 Students Enrolled
SIGN UP NOW! Remove