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Fashion Store Assistant & Personal Shopper

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    Internationally Accredited by ICOES
    Fully CPD/CE Certified
    Instant Free PDF Certificate
    Recommended by 95% of Students
    24/7 Access

    Meet the expert


    About the course

    Do you instinctively know what to wear? The right colors, patterns and shapes? Have a passion for fashion?

    You sound like the ideal person to stop others making epic fashion fails. With you by their side as a fashion store assistant or personal shopper, they’ll always invest in clothes which make them look amazing. And you get to shop all day with other people’s money!!

    It’s becoming more and more popular for people who don’t have the time or a natural flair with styling to consult an expert to help with:

    • An image makeover

    • Wardrobe transformation

    • Outfits for particular occasions from a job interview to a wedding

    Many shops now employ a specifically.trained personal shopper to help make shopping more effective and also to improve the shopping experience for customers.

    What you will learn

    During this course, you’ll learn all the technical, creative and personal skills you need to help clients make the most of their appearance and be a style guru.

    You’ll get an in-depth knowledge of the history of fashion and discover where familiar trends started. We’ll tell you about the influential designers that shape the world of fashion and how to keep up with the most recent changes. Having this strong foundation in the development of fashion really helps identify how to suit particular styles to individual clients. You’ll also learn the science of sales and building long-term relationships with clients to keep them coming back for more!

    You’ll also learn:

    • To help your client to develop a positive self-image.

    • To assess all body shapes, use fashion to streamline outlines to achieve flattering proportions and identify what to avoid.

    • The full range of colour tones in skin, hair and eyes and how to enhance each to achieve amazing effects.

    • How to advise on personal grooming, skin and hair care.

    • The consumer decision process

    • Seducing customers with excellent customer service

    • Building long-term relationships with customers

    • Dealing with pressurised and challenging situations

    • How to upsell and cross-sell effectively to boost sales.

    • Specific selling strategies that connect directly with customers.

    With your great fashion sense and sales techniques, every store’s going to want you to work with them.


    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.


    Course Breakdown

    Module 1 : Profession Of A Personal Shopper
    • What is a Personal Shopper?
    • Types of Personal Shopper.
    • Colour analysis.
    • Body shape.
    • Hair and Make Up
    Module 2 : Planning Advice
    • Personal analysis of your client : interview and questionnaire.
    • Wardrobe analysis.
    • Basics of a wardrobe.
    • Complementary accessories.
    Module 3: Fashion And Trends
    • Fashion history
    • Trends
    • International fashion
    Module 4: Communication And Protocol
    • Social Events
    • Social Protocol
    Module 5: Career Guidance
    • Career
    • Promotion and marketing: how to attract customers
    Module 6: Understand Consumer Behaviour And Excel In Customer Service
    • Understanding consumer motivation
    • Consumer attitudes
    • The consumer decision process
    • Seduce customers with excellent service
    • Build long term relationships with customers
    • After sales service – handling complaints and returns
    • Typical complaints and how to handle them
    • Returns
    • Staying cool under pressure – dealing with challenging situations
    • Shoplifting
    Module 7: Make Your Shop A Magnet To Customers
    • Put your Personal Shopper and Stylist skills to full use
    • Up sell with hair and makeup styling
    • Selling accessories
    • Working with your clients budget
    • Selling tips to help identify your customers’ needs
    • Ideas to grow your retail presence
    • In-store tips that boost sales


    Who is this course for

    • Anyone looking to work in a fashion department of a large store or boutique

    • People working in a fashion store who want to improve their customer relationship and selling skills

    • Everyone who lives and breathes fashion, and would love a job in the industry

    • Sales assistants who want to improve the shopping experience for customers

    • Boutique owners who need to increase sales


    Career path

    These skills are invaluable if you already work in the fashion world or if you’re plan a career there. There are many areas where you can put your skills to use:

    • Personal shopper in a shop of any size

    • Personal shopper for a shopping mall

    • Image consultant to:

      • corporate clients

      • politicians

      • celebrities

      • media personalities

      • people looking for a change of image

    • Freelance stylist for:

      • individuals

      • magazine fashion shoots

      • celebrity shots

      • advertising shoots

      • wedding party etc.

    • Run your own boutique or fashion department in a big store


    Certification details

    To receive certification, you must:

    1. Complete every page of the course
    2. Score at least 55% on the exam at the end of the course
    3. That's it!

    After successfully completing the course, you will immediately receive your PDF course certificate so you can instantly add it to your CV and display your achievement. You can also request a hard copy certificate to be sent to your postal address for a small printing and posting fee.

    All our courses are accredited by the International Council for Online Educational Standards - www.icoes.org (accreditation number ICOES/00763/13/36). Most of our courses will earn you credits through Continuing Professional Development (CPD) / Continuing Education (CE). Check for the CPD logo on the course page.

    CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

    International Open Academy is also an officially approved TQUK (Training Qualifications UK) center, with the TQUK Center Number: C001157

    TQUK is a national awarding body recognized by the UK Government and regulated by Ofqual (The Office of Qualifications and Examinations Regulation).

    For further details, please visit https://internationalopenacademy.com/accreditation