Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favorably it’s chosen over its competition.

Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. We’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.

We love to see our students following their dreams and achieving their ambitions. We’re behind you all the way. We’ve created this course to help you direct your life – to have the tools to put your vision into your reality. Get started today and step into the future that’s waiting for you.

In this course you will learn:

• The tried and trusted principles and theory behind marketing
• The difference between ‘wants’ and ‘needs’
• Why market research is important
• What’s behind pricing your offer
• What a marketing plan is and how to create one
• Clever and effective marketing techniques you can implement on a very small budget
• What makes a brand powerful and how to build yours
• The importance of your website and how to fill it with great content
• Maximizing your SEO
• The power of social media
• Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received, and managing your ongoing presence
• Modern sales ‘pitching’ and generating leads

Requirements

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.