Meet the expert
About the course
Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favourably it’s chosen over its competition.
Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.
We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.
We love to see our students following their dreams and achieving their ambitions. We’re behind you all the way. We’ve created this course to help you direct your life – to have the tools to put your vision into your reality. Get started today and step into the future that’s waiting for you.
What you will learn
The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.
Module 1 takes you through the tried and trusted principles and theory behind marketing. You’ll learn the difference between ‘wants’ and ‘needs’, why market research is important, what’s behind pricing your offer and much more.
In Module 2, you’ll learn in detail what a marketing plan is, the essential components to include and how to create one. This is central to your marketing strategy and your business – it gives you direction and focus and prevents you steering off course.
It’s vital for a new business to keep costs as low as possible until cash flow strengthens. In Module 3, we’ve compiled clever and effective marketing techniques you can implement on a very small budget.
In Module 4, you’ll get a good understanding on what makes a brand powerful and how to build yours.
Module 5 is devoted to all aspects of your website including how to fill it with great content, maximise your SEO and the many benefits to incorporating a regular blog.
In Module 6 we get you thinking about the more exciting parts of marketing your business - social media. We can’t emphasise enough how much we feel it can do for your business, and it can be totally cost free! Memorise invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received and managing your ongoing presence. Learn about the main platforms in social media so you can easily choose which ones suit you.
Module 7 is a wonderful resource you’ll refer to again and again for great ideas on generating your own PR and on advertising.
Finally, Module 8 is all about sales. Learn what make a sales campaign successful and why it’s a good marketing tool to inject zest into your bottom line. We also deal with modern sales ‘pitching’ and generating leads.
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Module 1: Marketing
- What is marketing?
- Customers needs and wants
- Marketing research
- Market research: what to look at and where to find it
- The 4 Ps – Product, Price, Place, Promotion
- Three more Ps – People, Process, Physical environment
- Product development
- Pricing strategy
- Credit and payment terms
- Promotion channels
Module 2: Your Marketing Plan
- Why have a marketing plan?
- Essential components for a marketing plan
- Sample marketing plan
Module 3: Low Cost Marketing Techniques
- Business image
- Increase your visibility in your community
- Build a mailing list
- Business networking
Module 4: Developing Your Brand
- Brand identity
- Brand name and logo
- Building your brand personality
- Believe in your brand and your customers will too
Module 5: Your Website
- Why do you need a website?
- Setting up a website
- Creating good content
- The copy
- Search engine optimisation, SEO
- Website analytics
- Benefits of blogging
Module 6: Social Media And Online Marketing
- What is online marketing?
- The power of social media
- Rules of engagement
- Prepare a social media marketing plan
- Manage your online presence
- How to be likeable on social media
- A picture is worth a thousand words
- Google + Business
- Email marketing
Module 7: Public Relations And Advertising
- Look for PR opportunities
- Writing an effective press release
- Radio/Press interview
- Generate newsworthy ideas
Module 8: Sales
- Sales campaigns
- Your sales pitch
- Lead generation
- Pay per click advertising (PPC) and selling online
Who is this course for
This is the ideal course for you if:
- You want to open a business
- The idea of marketing is overwhelming, and you'd like to get a better grasp on the concept
- You know a little about marketing, but you'd like to know more
- You want to make sure that your business thrives!
Upon completion of this course, you could:
- Build a complete marketing strategy for your business
- Assist others in building marketing strategies for their small businesses
- Consult with existing business and help clients set up complete and effective marketing strategies
- Improve your existing marketing structures and strategies
To receive certification, you must:
- Complete every page of the course
- Score at least 55% on the exam at the end of the course
- That's it!
After successfully completing the course, you will immediately receive your PDF course certificate so you can instantly add it to your CV and display your achievement. You can also request a hard copy certificate to be sent to your postal address for a small printing and posting fee.
All our courses are accredited by the International Council for Online Educational Standards - www.icoes.org (accreditation number ICOES/00763/13/36). Most of our courses will earn you credits through Continuing Professional Development (CPD) / Continuing Education (CE). Check for the CPD logo on the course page.
CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.
International Open Academy is also an officially approved TQUK (Training Qualifications UK) center, with the TQUK Center Number: C001157.
TQUK is a national awarding body recognized by the UK Government and regulated by Ofqual (The Office of Qualifications and Examinations Regulation).
For further details, please visit https://internationalopenacademy.com/accreditation