About
Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favorably it’s chosen over its competition.
Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.
We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. We’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.
We love to see our students following their dreams and achieving their ambitions. We’re behind you all the way. We’ve created this course to help you direct your life – to have the tools to put your vision into your reality. Get started today and step into the future that’s waiting for you.
In this course you will learn:
- The tried and trusted principles and theory behind marketing
- The difference between ‘wants’ and ‘needs’
- Why market research is important
- What’s behind pricing your offer
- What a marketing plan is and how to create one
- Clever and effective marketing techniques you can implement on a very small budget
- What makes a brand powerful and how to build yours
- The importance of your website and how to fill it with great content
- Maximizing your SEO
- The power of social media
- Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received, and managing your ongoing presence
- Modern sales ‘pitching’ and generating leads
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Marketing
- What is marketing?
- Customers needs and wants
- Marketing research
- Market research: what to look at and where to find it
- Segmentation
- Positioning
- The 4 Ps – Product, Price, Place, Promotion
- Three more Ps – People, Process, Physical environment
- Product development
- Pricing strategy
- Credit and payment terms
- Promotion channels
Module 2: Your Marketing Plan
- Why have a marketing plan?
- Essential components for a marketing plan
- Sample marketing plan
Module 3: Low Cost Marketing Techniques
- Business image
- Increase your visibility in your community
- Referrals
- Build a mailing list
- Business networking
Module 4: Developing Your Brand
- Brand identity
- Differentiate
- Brand name and logo
- Building your brand personality
- How?
- Believe in your brand and your customers will too
Module 5: Your Website
- Why do you need a website?
- Setting up a website
- Creating good content
- The copy
- Search engine optimisation, SEO
- Website analytics
- Benefits of blogging
Module 6: Social Media And Online Marketing
- What is online marketing?
- The power of social media
- Rules of engagement
- Prepare a social media marketing plan
- Manage your online presence
- How to be likeable on social media
- A picture is worth a thousand words
- Google + Business
- Blog
- YouTube
- Skype
- Email marketing
Module 7: Public Relations And Advertising
- Look for PR opportunities
- Brainstorming
- Writing an effective press release
- Radio/Press interview
- Generate newsworthy ideas
- Advertising
Module 8: Sales
- Sales campaigns
- Your sales pitch
- Lead generation
- Pay per click advertising (PPC) and selling online
Career
Who is this course for?
-
Anyone who wants to open a business
- Those who find the idea of marketing overwhelming and would like to get a better grasp on the concept
- People who know a little about marketing, but would like to know more
- Business owners who want to make sure that their business thrives!
Career path
- Build a complete marketing strategy for your business
- Assist others in building marketing strategies for their small businesses
- Consult with existing businesses and help clients set up complete and effective marketing strategies
- Improve your existing marketing structures and strategies
Certification
You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.
Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.
All courses are accredited by the International Council for Online Educational Standards (www.icoes.org) and the The International Association of Private Career Colleges (www.iapcc.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.
Creator
IOA Original
This course is an exclusive offering from the International Open Academy (IOA). IOA Originals are thoughtfully crafted and developed either in-house by IOA or with complete ownership of production and distribution rights.
Our team of experts has worked diligently to create, write, and produce this course, ensuring it provides learners with a distinctive opportunity to access premium content on a wide range of diverse topics.
Market Your Business 
10738 Students. ICOES Accredited. IAPCC and CPD Certified.
10738 Students.
ICOES Accredited.
IAPCC and CPD Certified.
About
Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favorably it’s chosen over its competition.
Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.
We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. We’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.
We love to see our students following their dreams and achieving their ambitions. We’re behind you all the way. We’ve created this course to help you direct your life – to have the tools to put your vision into your reality. Get started today and step into the future that’s waiting for you.
In this course you will learn:
- The tried and trusted principles and theory behind marketing
- The difference between ‘wants’ and ‘needs’
- Why market research is important
- What’s behind pricing your offer
- What a marketing plan is and how to create one
- Clever and effective marketing techniques you can implement on a very small budget
- What makes a brand powerful and how to build yours
- The importance of your website and how to fill it with great content
- Maximizing your SEO
- The power of social media
- Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received, and managing your ongoing presence
- Modern sales ‘pitching’ and generating leads
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Marketing
- What is marketing?
- Customers needs and wants
- Marketing research
- Market research: what to look at and where to find it
- Segmentation
- Positioning
- The 4 Ps – Product, Price, Place, Promotion
- Three more Ps – People, Process, Physical environment
- Product development
- Pricing strategy
- Credit and payment terms
- Promotion channels
Module 2: Your Marketing Plan
- Why have a marketing plan?
- Essential components for a marketing plan
- Sample marketing plan
Module 3: Low Cost Marketing Techniques
- Business image
- Increase your visibility in your community
- Referrals
- Build a mailing list
- Business networking
Module 4: Developing Your Brand
- Brand identity
- Differentiate
- Brand name and logo
- Building your brand personality
- How?
- Believe in your brand and your customers will too
Module 5: Your Website
- Why do you need a website?
- Setting up a website
- Creating good content
- The copy
- Search engine optimisation, SEO
- Website analytics
- Benefits of blogging
Module 6: Social Media And Online Marketing
- What is online marketing?
- The power of social media
- Rules of engagement
- Prepare a social media marketing plan
- Manage your online presence
- How to be likeable on social media
- A picture is worth a thousand words
- Google + Business
- Blog
- YouTube
- Skype
- Email marketing
Module 7: Public Relations And Advertising
- Look for PR opportunities
- Brainstorming
- Writing an effective press release
- Radio/Press interview
- Generate newsworthy ideas
- Advertising
Module 8: Sales
- Sales campaigns
- Your sales pitch
- Lead generation
- Pay per click advertising (PPC) and selling online
Career
Who is this course for?
-
Anyone who wants to open a business
- Those who find the idea of marketing overwhelming and would like to get a better grasp on the concept
- People who know a little about marketing, but would like to know more
- Business owners who want to make sure that their business thrives!
Career path
- Build a complete marketing strategy for your business
- Assist others in building marketing strategies for their small businesses
- Consult with existing businesses and help clients set up complete and effective marketing strategies
- Improve your existing marketing structures and strategies
Creator
IOA Original
Expertise:
Our team of experts has worked diligently to create, write, and produce this course, ensuring it provides learners with a distinctive opportunity to access premium content on a wide range of diverse topics.