About

Crowdfunding is an increasingly mainstream fundraising option for companies, businesses, celebrities, and individuals alike, and it's a tried and true way to earn the funding you need to launch a product, service, or idea into production. In 2015, the crowdfunding industry raised over $16.2 billion worldwide, and it has grown every year since. More importantly, with wildly successful companies and projects like Pebble, Star Citizen, and Glow Forge, whose fundraising campaigns netted them millions in startup funds.

This course is designed to teach you the basics of how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice, by helping you to understand, predict, and use marketing, analytics, and trends to your advantage. While primarily intended for individuals wishing to launch their own crowdfunding or fundraising campaigns, this course is valuable to person who work around startups, in a startup, or around artists who might need crowdfunding campaigns.

If you intend to earn money through a crowdfunding campaign, it is important that you approach the campaign properly, prepare for the extensive amount of marketing and outreach required, and learn how to predict market demand. Most importantly, you have to learn how to create shareable content that will boost your campaign. In 2014, of the 22,252 campaigns launched on Kickstarter, only 37% reached their fundraising goals. This course will guide you through each of these challenges to help you plan, create, and launch a successful crowdfunding campaign.

    Requirements

    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Lessons

    Module 1: Your Investor Options In Crowdsourcing Capital

    • What is Crowdfunding
    • Your Guide to Fundraising
    • Investor Alternatives to Crowdfunding
    • The Requirements for a Successful Crowdfunding Campaign
    • A Quick Look at the Top Campaigns in Recent Years

    Module 2: Understanding Market Dynamics And Demand

    • Market Demand
    • Why Statistics Matter
    • Making the Cut
    • Understanding Manufacturing & Production Timelines
    • Getting Production Quotes
    • Doing Your Homework

    Module 3: Business Planning For Crowdfunding & Fundraising

    • Your Responsibilities to Your Funders
    • Your Target Audience
    • The Jumpstart Our Business Startups (JOBS) Act (USA)
    • Protecting Your Intellectual Rights
    • Calculating Fundraising Goals

    Module 4: Marketing For Crowdfunding

    • Creating the Perfect Pitch
    • Branding Your Product
    • Appealing to Emotions
    • The Right Media
    • Share Marketing
    • Driving Content Media
    • Creating a Buzz
    • It All Starts with You

    Module 5: Getting Started

    • Creating Content
    • Preparing for the Launch
    • Building Your Network
    • Fine tuning Your Campaign
    • Outreach and Early Engagement
    • Adding Value and Authenticity
    • Sharing Your Credentials
    • Communicating with Your Funders

    Career

    Who is this course for?

    • Entrepreneurs planning to launch a new product or service but who need funding
    • Inventors ready to bring their product to market
    • Anyone with a great idea but no funds to finance it
    • Anyone working with startups who regularly need crowdfunding expertise

    Career path

    • Work in a startup
    • Start your own business 
    • Fund a large-scale art project, movie, book, or other artistic endeavor
    • Bring your great idea to life
    • Add value to your current job

    Certification

    You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

    Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

    All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

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    Fundraising and Crowdfunding Management

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    7033 Students

    Guarantee

    Accredited

    Accredited


    About

    Crowdfunding is an increasingly mainstream fundraising option for companies, businesses, celebrities, and individuals alike, and it's a tried and true way to earn the funding you need to launch a product, service, or idea into production. In 2015, the crowdfunding industry raised over $16.2 billion worldwide, and it has grown every year since. More importantly, with wildly successful companies and projects like Pebble, Star Citizen, and Glow Forge, whose fundraising campaigns netted them millions in startup funds.

    This course is designed to teach you the basics of how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice, by helping you to understand, predict, and use marketing, analytics, and trends to your advantage. While primarily intended for individuals wishing to launch their own crowdfunding or fundraising campaigns, this course is valuable to person who work around startups, in a startup, or around artists who might need crowdfunding campaigns.

    If you intend to earn money through a crowdfunding campaign, it is important that you approach the campaign properly, prepare for the extensive amount of marketing and outreach required, and learn how to predict market demand. Most importantly, you have to learn how to create shareable content that will boost your campaign. In 2014, of the 22,252 campaigns launched on Kickstarter, only 37% reached their fundraising goals. This course will guide you through each of these challenges to help you plan, create, and launch a successful crowdfunding campaign.

      Requirements

      International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

      Lessons

      Module 1: Your Investor Options In Crowdsourcing Capital

      • What is Crowdfunding
      • Your Guide to Fundraising
      • Investor Alternatives to Crowdfunding
      • The Requirements for a Successful Crowdfunding Campaign
      • A Quick Look at the Top Campaigns in Recent Years

      Module 2: Understanding Market Dynamics And Demand

      • Market Demand
      • Why Statistics Matter
      • Making the Cut
      • Understanding Manufacturing & Production Timelines
      • Getting Production Quotes
      • Doing Your Homework

      Module 3: Business Planning For Crowdfunding & Fundraising

      • Your Responsibilities to Your Funders
      • Your Target Audience
      • The Jumpstart Our Business Startups (JOBS) Act (USA)
      • Protecting Your Intellectual Rights
      • Calculating Fundraising Goals

      Module 4: Marketing For Crowdfunding

      • Creating the Perfect Pitch
      • Branding Your Product
      • Appealing to Emotions
      • The Right Media
      • Share Marketing
      • Driving Content Media
      • Creating a Buzz
      • It All Starts with You

      Module 5: Getting Started

      • Creating Content
      • Preparing for the Launch
      • Building Your Network
      • Fine tuning Your Campaign
      • Outreach and Early Engagement
      • Adding Value and Authenticity
      • Sharing Your Credentials
      • Communicating with Your Funders

      Career

      Who is this course for?

      • Entrepreneurs planning to launch a new product or service but who need funding
      • Inventors ready to bring their product to market
      • Anyone with a great idea but no funds to finance it
      • Anyone working with startups who regularly need crowdfunding expertise

      Career path

      • Work in a startup
      • Start your own business 
      • Fund a large-scale art project, movie, book, or other artistic endeavor
      • Bring your great idea to life
      • Add value to your current job

      Certification

      You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

      Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

      All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

      7033 Students

      Guarantee

      Accredited

      Accredited