About
Follow the steps in this Facebook Marketing Essentials course to get the maximum results from the largest social media platform in the world. This course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses like yours double their income.
In this video course, you will learn how to create a Facebook business page with strong branding and the right message, get more likes on Facebook organically, create engaging content, troubleshoot common problems, launch Facebook ads that target the right people, and measure analytics to get invaluable insight into your viewers.
Whether you own a business or want to be a digital marketing manager, this course will help you. Tap into Latasha's vast knowledge to fast track your way to mastering Facebook for business. Our Facebook marketing course is all you need to put your company in front of customers looking for exactly what you have to offer.
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Making The Most Out Of Your Facebook Page
- Meet your tutor, social media manager, and YouTuber, Latasha James
- How this course will help you
- Your industry focused Facebook page setup
- Creating great branding for your Facebook page
- Using Facebook as your CRM
- Additional Facebook features
Module 2: Building A Successful Content Strategy
- Understanding Facebook’s potential for your business
- How to increase your Facebook organic reach
- Creating the best images and videos for your Facebook page
- Facebook Live strategy
- Scheduling Tools for Facebook
Module 3: Mobilizing Facebook Groups
- What Facebook groups can help you achieve
- Creating a successful Facebook group
- Attracting a large number of people to your Facebook group
- Content strategy for posting to Facebook groups
- Solving common problems that group admins face
Module 4: Facebook Ads Optimized
- Boosting vs. Ad campaigns
- Ad objectives and KPIs
- Facebook ad content formats and how to create them
- Custom-building loyal audiences
- Retargeting with the Facebook Pixel
Module 5: All-important Analytics
- The importance of KPIs and measuring analytics
- Facebook Metrics defined
- Unlocking the power of Post Analytics
- Understanding Page Insights
- Making the most of Group Insights
- Your learning journey and farewell
Career
Who is this course for?
- Everyone who wants to master the most powerful social network used by billions of people every month
- Those wanting to boost their business and connect with customers globally
- Anyone working in marketing or advertising who want to help a brand grow by using social media
- Business people who know they need to be on social media but haven’t got a clue where to start
- Anyone who wants to be a digital media manager or to offer social media services to clients
Career Path
- Become a digital marketing specialist earning a salary of around $61,000
- Provide additional services to clients in your role as a marketing consultant or content writer
- Facebook marketing certification on your resume will enable you to apply for marketing, public relations, communications and editorial jobs
- Be an invaluable part of your company by taking charge of their Facebook business account
Certification
You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.
Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.
All courses are accredited by the International Council for Online Educational Standards (www.icoes.org) and the The International Association of Private Career Colleges (www.iapcc.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.
Creator
Latasha James
Expertise: Social Media
Latasha James is a marketing strategist, content creator, and coach based in Detroit, Michigan. Throughout her career, she's worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into her Film, Video, & Media Studies degree, and now owns a marketing company called James + Park. She documents her journey in entrepreneurship on her YouTube channel and podcast, The Freelance Friday Podcast. Her content focuses on helping the new or aspiring freelancer thrive in their careers, by featuring interviews with guest experts, marketing tips and tricks, and personal narratives.
Facebook Marketing Essentials 
4181 Students. ICOES Accredited. IAPCC and CPD Certified.
4181 Students.
ICOES Accredited.
IAPCC and CPD Certified.
About
Follow the steps in this Facebook Marketing Essentials course to get the maximum results from the largest social media platform in the world. This course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses like yours double their income.
In this video course, you will learn how to create a Facebook business page with strong branding and the right message, get more likes on Facebook organically, create engaging content, troubleshoot common problems, launch Facebook ads that target the right people, and measure analytics to get invaluable insight into your viewers.
Whether you own a business or want to be a digital marketing manager, this course will help you. Tap into Latasha's vast knowledge to fast track your way to mastering Facebook for business. Our Facebook marketing course is all you need to put your company in front of customers looking for exactly what you have to offer.
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Making The Most Out Of Your Facebook Page
- Meet your tutor, social media manager, and YouTuber, Latasha James
- How this course will help you
- Your industry focused Facebook page setup
- Creating great branding for your Facebook page
- Using Facebook as your CRM
- Additional Facebook features
Module 2: Building A Successful Content Strategy
- Understanding Facebook’s potential for your business
- How to increase your Facebook organic reach
- Creating the best images and videos for your Facebook page
- Facebook Live strategy
- Scheduling Tools for Facebook
Module 3: Mobilizing Facebook Groups
- What Facebook groups can help you achieve
- Creating a successful Facebook group
- Attracting a large number of people to your Facebook group
- Content strategy for posting to Facebook groups
- Solving common problems that group admins face
Module 4: Facebook Ads Optimized
- Boosting vs. Ad campaigns
- Ad objectives and KPIs
- Facebook ad content formats and how to create them
- Custom-building loyal audiences
- Retargeting with the Facebook Pixel
Module 5: All-important Analytics
- The importance of KPIs and measuring analytics
- Facebook Metrics defined
- Unlocking the power of Post Analytics
- Understanding Page Insights
- Making the most of Group Insights
- Your learning journey and farewell
Career
Who is this course for?
- Everyone who wants to master the most powerful social network used by billions of people every month
- Those wanting to boost their business and connect with customers globally
- Anyone working in marketing or advertising who want to help a brand grow by using social media
- Business people who know they need to be on social media but haven’t got a clue where to start
- Anyone who wants to be a digital media manager or to offer social media services to clients
Career Path
- Become a digital marketing specialist earning a salary of around $61,000
- Provide additional services to clients in your role as a marketing consultant or content writer
- Facebook marketing certification on your resume will enable you to apply for marketing, public relations, communications and editorial jobs
- Be an invaluable part of your company by taking charge of their Facebook business account
Creator
Latasha James
Expertise: Social Media
Latasha James is a marketing strategist, content creator, and coach based in Detroit, Michigan. Throughout her career, she's worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into her Film, Video, & Media Studies degree, and now owns a marketing company called James + Park. She documents her journey in entrepreneurship on her YouTube channel and podcast, The Freelance Friday Podcast. Her content focuses on helping the new or aspiring freelancer thrive in their careers, by featuring interviews with guest experts, marketing tips and tricks, and personal narratives.