Market Your Business

Market Your Business

  • 50 ONLINE STUDY HOURS
  • INCLUDES VIDEO CONTENT
  • FULLY ACCREDITED BY ICOES
  • FREE PDF CERTIFICATE
  • 14 DAYS MONEY BACK GUARANTEED

$ 299

This is the ideal course for you if:

  • You want to open a business
  • The idea of marketing is overwhelming, and you'd like to get a better grasp on the concept
  • You know a little about marketing, but you'd like to know more
  • You want to make sure that your business thrives!

COURSE MODULES

Module 1: Marketing
  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
Module 2: Your Marketing Plan
  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan
Module 3: Low cost marketing techniques
  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking
Module 4: Developing your brand
  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too
Module 5: Your website
  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging
Module 6: Social Media and Online Marketing
  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing
Module 7: Public Relations and Advertising
  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising
Module 8: Sales
  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online

SOME GOOD REASONS

200k+ 11k New Students

Teaching 200,000 + 11,000 new students every month, from over 131 countries. As all study is completed online, you can learn anywhere, anytime that suits you.

International Accreditation

All our courses are accredited by the International Council for Online Educational Standards - www.icoes.org, which ensures the highest educational standards.

24/7 Access

Our courses can be accessed from a PC, laptop/tablet or mobile device! We offer assistance from our friendly team by email, phone and our 24/7 Help Centre.

Something For Everyone

Courses created just for you. We have a wide range of topics to choose from and with courses ranging from 30 to 160 hours there is something to suit everyone.

GET QUALIFIED IN 4 EASY STEPS

Step 1

Registration

Follow the easy registration process to enrol in your course today.

Step 2

Study

Absorb course content easily with clearly structured information, helpful illustrations and hands on video tutorials. Study anywhere, anytime that suits you within your course duration.

Step 3

Assessment

Reinforce new learning with assessment of important points at the end of each module.

Step 4

Certification

On completion, receive your certificate which confirms your achievement.

Make Your Success a Priority

BEGIN YOUR EDUCATIONAL JOURNEY TODAY

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