With 500 million daily users, Instagram is an essential marketing tool that is a goldmine of new customers. Learn how to take full advantage of Instagram’s potential to exponentially grow the reach and profits of your business.
Social media expert Latasha James, who has helped many clients double their incomes, will teach you how to successfully run an Instagram business account to quickly and effectively boost your brand online.
You’ll learn how to gain followers on Instagram and build a successful content strategy, techniques to engage your audience, and how to use Instagram ads to maximize your business goals in this video course.
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Module 1: Making The Most of Your Instagram Profile
- Meet your tutor, social media manager, and YouTuber, Latasha James
- How this course will help you unleash the power of Instagram
- Answering questions about account type: business, personal, or creator
- Launching your identity with the all-important photo and username
- Writing the perfect bio
Module 2: Building a Successful Content Strategy
- Understanding Instagram’s potential for your business
- Establishing content pillars
- Which Instagram features are right for you?
- Content calendars, scheduling tools and posting frequency
- Instagram engagement strategies
Module 3: Consistent and Eye-Catching in-Feed Content
- Essentials of taking great photos for Instagram
- How to edit and transform your photos
- Hacking Instagram video strategy
- Setting up Instagram shopping for profit
- Algorithm-friendly best practices for managing your feed
Module 4: Unlocking The Power Of Instagram Stories and IGTV
- Instagram Story strategy
- The best Instagram Story apps and tools
- How to create ‘sticky’ Instagram Stories highlights
- Creating long form video content
- Smooth publishing to IGTV
Module 5: Measuring Success and Profit
- Understanding Instagram KPIs
- Instagram linking strategy
- Using Instagram Ads to reach and maximize business goals
- Understanding Instagram Insights
- Not the end of the learning journey. Where to next?
Who is this course for?
- Business owners or influencers who want to increase their social media presence and attract new followers
- Anyone looking to start a career as a social media strategist
- Marketing professionals who want to expand their social media skill set
Career path
- Start a career as a social media manager, specializing in Instagram marketing
- Become an influencer and grow your audience through Instagram
- Open your own business and build your customer base from the ground up
- Provide additional marketing and content services to your clients
You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.
Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.
All courses are accredited by the International Council for Online Educational Standards (www.icoes.org) and the The International Association of Private Career Colleges (www.iapcc.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.
Latasha James
Expertise: Social Media
Latasha James is a marketing strategist, content creator, and coach based in Detroit, Michigan. Throughout her career, she's worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into her Film, Video, & Media Studies degree, and now owns a marketing company called James + Park. She documents her journey in entrepreneurship on her YouTube channel and podcast, The Freelance Friday Podcast. Her content focuses on helping the new or aspiring freelancer thrive in their careers, by featuring interviews with guest experts, marketing tips and tricks, and personal narratives.
With 500 million daily users, Instagram is an essential marketing tool that is a goldmine of new customers. Learn how to take full advantage of Instagram’s potential to exponentially grow the reach and profits of your business.
Social media expert Latasha James, who has helped many clients double their incomes, will teach you how to successfully run an Instagram business account to quickly and effectively boost your brand online.
You’ll learn how to gain followers on Instagram and build a successful content strategy, techniques to engage your audience, and how to use Instagram ads to maximize your business goals in this video course.
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Module 1: Making The Most of Your Instagram Profile
- Meet your tutor, social media manager, and YouTuber, Latasha James
- How this course will help you unleash the power of Instagram
- Answering questions about account type: business, personal, or creator
- Launching your identity with the all-important photo and username
- Writing the perfect bio
Module 2: Building a Successful Content Strategy
- Understanding Instagram’s potential for your business
- Establishing content pillars
- Which Instagram features are right for you?
- Content calendars, scheduling tools and posting frequency
- Instagram engagement strategies
Module 3: Consistent and Eye-Catching in-Feed Content
- Essentials of taking great photos for Instagram
- How to edit and transform your photos
- Hacking Instagram video strategy
- Setting up Instagram shopping for profit
- Algorithm-friendly best practices for managing your feed
Module 4: Unlocking The Power Of Instagram Stories and IGTV
- Instagram Story strategy
- The best Instagram Story apps and tools
- How to create ‘sticky’ Instagram Stories highlights
- Creating long form video content
- Smooth publishing to IGTV
Module 5: Measuring Success and Profit
- Understanding Instagram KPIs
- Instagram linking strategy
- Using Instagram Ads to reach and maximize business goals
- Understanding Instagram Insights
- Not the end of the learning journey. Where to next?
Who is this course for?
- Business owners or influencers who want to increase their social media presence and attract new followers
- Anyone looking to start a career as a social media strategist
- Marketing professionals who want to expand their social media skill set
Career path
- Start a career as a social media manager, specializing in Instagram marketing
- Become an influencer and grow your audience through Instagram
- Open your own business and build your customer base from the ground up
- Provide additional marketing and content services to your clients
Latasha James
Expertise: Social Media
Latasha James is a marketing strategist, content creator, and coach based in Detroit, Michigan. Throughout her career, she's worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into her Film, Video, & Media Studies degree, and now owns a marketing company called James + Park. She documents her journey in entrepreneurship on her YouTube channel and podcast, The Freelance Friday Podcast. Her content focuses on helping the new or aspiring freelancer thrive in their careers, by featuring interviews with guest experts, marketing tips and tricks, and personal narratives.
