À propos

From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that, and told the story. This course will teach you insider tips that you can only get from years of experience. You’ll learn how to create a PR strategy and all about PR tools, building a press kit, and creating your brand’s story.

Become the face of the future of public relations. Learn invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

    Conditions requises

    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Leçons

    Module 1: PR 101: Public Relations And Human Relations

    • Introduction to Public Relations
    • Making Friends vs. Making Contacts
    • Connecting with Journalists

    Module 2: Creating A PR Strategy

    • What a PR Strategy Is & Why You Need One
    • Research
    • Setting Goals
    • Speaking to Your Audience
    • Finding and Using the Right Channels
    • Measuring Your Results

    Module 3: PR Tools

    • Tools to Reach the Media
    • Tools to Measure Success
    • Building a Media Calendar

    Module 4: Building Your Press Kit

    • What You Need in Your Press Kit
    • How to Create a Media Release
    • How to Choose Press Photos
    • Compiling an FAQ Sheet
    • A Guide to Including Videos

    Module 5: Creating Your Brand’s Story

    • Storytelling
    • Product, Purpose and Passion
    • How to Think Like a Journalist
    • How to Create Stories the Media Will Love

    Carrière

    Comment cela va-t-il m'aider ?

    • Build relationships with today’s biggest influencers
    • Grow a real following in the press and online
    • Help great new start-ups find the limelight they deserve
    • Help established companies change their image for the better
    • Help launched amazing new products

    Opportunités de carrière

    • Work in PR, either for an established company or a start-up
    • Be one step closer to starting your own company in the exciting field of PR
    • Improve your public relations and communications skills for your existing business
    • Use your improved skills to gain promotions at your current job

    Certification

    Vous devrez suivre chaque leçon dans son intégralité et répondre aux examens à la fin de chaque module de cours. Si votre taux de réussite dépasse 55 % à chaque examen, vous pourrez obtenir un certificat de réussite ou d'autres options d'accréditation pour reconnaître votre réussite.

    Tous les cours sont accrédités par l'International Council for Online Educational Standards et par l'Association Internationale des Collèges Privés de Carrière (www.iapcc.org). Lorsqu'ils terminent un cours avec succès, les étudiants peuvent choisir d'acheter un certificat ICOES qui reconnaît leur réussite, auprès de cette institution tierce.

    La plupart de nos cours vous permettront d'obtenir des crédits dans le cadre de la formation continue (CE) ou du développement professionnel continu (CPD). Les points CE/CPD sont acceptés et reconnus par les organismes professionnels membres et les institutions académiques à travers les États-Unis et au niveau international.

    Creator

    Nicole Olson

    Expertise: Event Management and Design, Public Relations, Anthropology

    Nikki is a live event warrior with eight years of experience in experiential and hospitality events. From events in blustery car parks to conventions featuring Taylor Swift, she has done it all. Currently, she is taking a short intermission from the world of 4 AM call times and 12,000 cans of soft drinks. She can be found in a tea house somewhere between London and Beijing either working on her Masters dissertation or as a freelance copywriter.

    En solde

    PR - Public Relations

    9234 étudiants. Accrédité par ICOES. Certifié par IAPCC et CPD.

    9234 étudiants. 
    Accrédité par ICOES.
    Certifié par IAPCC et CPD.

    Prix réduit

  • - 0%
  • Prix régulier €129.00
    ( / )
    Accédez à cette formation

    À propos

    From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

    All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that, and told the story. This course will teach you insider tips that you can only get from years of experience. You’ll learn how to create a PR strategy and all about PR tools, building a press kit, and creating your brand’s story.

    Become the face of the future of public relations. Learn invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

      Conditions requises

      International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

      Leçons

      Module 1: PR 101: Public Relations And Human Relations

      • Introduction to Public Relations
      • Making Friends vs. Making Contacts
      • Connecting with Journalists

      Module 2: Creating A PR Strategy

      • What a PR Strategy Is & Why You Need One
      • Research
      • Setting Goals
      • Speaking to Your Audience
      • Finding and Using the Right Channels
      • Measuring Your Results

      Module 3: PR Tools

      • Tools to Reach the Media
      • Tools to Measure Success
      • Building a Media Calendar

      Module 4: Building Your Press Kit

      • What You Need in Your Press Kit
      • How to Create a Media Release
      • How to Choose Press Photos
      • Compiling an FAQ Sheet
      • A Guide to Including Videos

      Module 5: Creating Your Brand’s Story

      • Storytelling
      • Product, Purpose and Passion
      • How to Think Like a Journalist
      • How to Create Stories the Media Will Love

      Carrière

      Comment cela va-t-il m'aider ?

      • Build relationships with today’s biggest influencers
      • Grow a real following in the press and online
      • Help great new start-ups find the limelight they deserve
      • Help established companies change their image for the better
      • Help launched amazing new products

      Opportunités de carrière

      • Work in PR, either for an established company or a start-up
      • Be one step closer to starting your own company in the exciting field of PR
      • Improve your public relations and communications skills for your existing business
      • Use your improved skills to gain promotions at your current job

      Creator

      Nicole Olson

      Expertise: Event Management and Design, Public Relations, Anthropology

      Nikki is a live event warrior with eight years of experience in experiential and hospitality events. From events in blustery car parks to conventions featuring Taylor Swift, she has done it all. Currently, she is taking a short intermission from the world of 4 AM call times and 12,000 cans of soft drinks. She can be found in a tea house somewhere between London and Beijing either working on her Masters dissertation or as a freelance copywriter.