À propos

Have you ever wanted to start a business selling a product or service? One of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure. To make money on a startup, the owner must generate enough revenue to not only cover the costs of running the business but also bring in a surplus, which is the business’s profit.

No one starts a business to break even! Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup will fail. Charge too much and the target market may seek out more cost-effective options. Charge too little and the business may not be able to net any profits from sales. Because of this, choosing an initial price point is a decision that plagues many starting business owners.

If you’re thinking about starting a business, this course will start you on the path to planning and executing a smart, future-focused price point that will set your business on the path to a workable profit margin.

    Conditions requises

    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Leçons

    Module 1: Considerations To Make When Pricing A Product

    • Costs, Profits, and Pricing: How are they Connected?
    • When to Should Set the Price Point
    • When to Review the Price Point
    • Value-Based Pricing
    • The Relationship between Product and Price

    Module 2: Pricing Your Product

    • Market Research for Products
    • Cost-Plus Pricing
    • Demand Pricing
    • Markup Pricing
    • Profit Margin and Future Planning

    Module 3: Pricing Your Service

    • Market Research for Services
    • Determining Hourly Rates
    • Determining Contract Rates
    • Perceived Value vs. Profit Margin

    Module 4: Making Pricing Adjustments

    • How to Analyze Sales Trends
    • When to Make Adjustments to Price Points (and when not to)
    • Promotions vs. Price Adjustments
    • Increasing Price Graciously

    Module 5: Continuing Practices For Price

    • Ongoing Market Research
    • Maintaining a Profit Analysis System
    • Monitoring your Market’s Future

    Carrière

    Who is this course for?

    • Anyone who wants to start a business but would like more information about pricing
    • Those who have already started their business, but feel that their pricing is not optimal
    • Managers or leaders of small businesses
    • People who are looking to increase their small business knowledge and skill set 
    • Anyone interested in all aspects of creating and successfully running a small business

    Opportunités de carrière

    Upon completion of this course, you can:

    • Confidently price the services and goods in your business
    • Focus on other aspects of your business, knowing that you have the correct skills to set prices
    • Assist other businesses with their pricing strategies
    • Share the benefits of your knowledge in a consultancy

    Certification

    Vous devrez suivre chaque leçon dans son intégralité et répondre aux examens à la fin de chaque module de cours. Si votre taux de réussite dépasse 55 % à chaque examen, vous pourrez obtenir un certificat de réussite ou d'autres options d'accréditation pour reconnaître votre réussite.

    Tous les cours sont accrédités par l'International Council for Online Educational Standards et par l'Association Internationale des Collèges Privés de Carrière (www.iapcc.org). Lorsqu'ils terminent un cours avec succès, les étudiants peuvent choisir d'acheter un certificat ICOES qui reconnaît leur réussite, auprès de cette institution tierce.

    La plupart de nos cours vous permettront d'obtenir des crédits dans le cadre de la formation continue (CE) ou du développement professionnel continu (CPD). Les points CE/CPD sont acceptés et reconnus par les organismes professionnels membres et les institutions académiques à travers les États-Unis et au niveau international.

    Creator

    IOA Original

    This course is an exclusive offering from the International Open Academy (IOA). IOA Originals are thoughtfully crafted and developed either in-house by IOA or with complete ownership of production and distribution rights.

    Our team of experts has worked diligently to create, write, and produce this course, ensuring it provides learners with a distinctive opportunity to access premium content on a wide range of diverse topics.

    En solde

    Business Pricing Strategies

    9673 étudiants. Accrédité par ICOES. Certifié par IAPCC et CPD.

    9673 étudiants. 
    Accrédité par ICOES.
    Certifié par IAPCC et CPD.

    Prix réduit

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  • Prix régulier €109.00
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    Accédez à cette formation

    À propos

    Have you ever wanted to start a business selling a product or service? One of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure. To make money on a startup, the owner must generate enough revenue to not only cover the costs of running the business but also bring in a surplus, which is the business’s profit.

    No one starts a business to break even! Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup will fail. Charge too much and the target market may seek out more cost-effective options. Charge too little and the business may not be able to net any profits from sales. Because of this, choosing an initial price point is a decision that plagues many starting business owners.

    If you’re thinking about starting a business, this course will start you on the path to planning and executing a smart, future-focused price point that will set your business on the path to a workable profit margin.

      Conditions requises

      International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

      Leçons

      Module 1: Considerations To Make When Pricing A Product

      • Costs, Profits, and Pricing: How are they Connected?
      • When to Should Set the Price Point
      • When to Review the Price Point
      • Value-Based Pricing
      • The Relationship between Product and Price

      Module 2: Pricing Your Product

      • Market Research for Products
      • Cost-Plus Pricing
      • Demand Pricing
      • Markup Pricing
      • Profit Margin and Future Planning

      Module 3: Pricing Your Service

      • Market Research for Services
      • Determining Hourly Rates
      • Determining Contract Rates
      • Perceived Value vs. Profit Margin

      Module 4: Making Pricing Adjustments

      • How to Analyze Sales Trends
      • When to Make Adjustments to Price Points (and when not to)
      • Promotions vs. Price Adjustments
      • Increasing Price Graciously

      Module 5: Continuing Practices For Price

      • Ongoing Market Research
      • Maintaining a Profit Analysis System
      • Monitoring your Market’s Future

      Carrière

      Who is this course for?

      • Anyone who wants to start a business but would like more information about pricing
      • Those who have already started their business, but feel that their pricing is not optimal
      • Managers or leaders of small businesses
      • People who are looking to increase their small business knowledge and skill set 
      • Anyone interested in all aspects of creating and successfully running a small business

      Opportunités de carrière

      Upon completion of this course, you can:

      • Confidently price the services and goods in your business
      • Focus on other aspects of your business, knowing that you have the correct skills to set prices
      • Assist other businesses with their pricing strategies
      • Share the benefits of your knowledge in a consultancy

      Creator

      IOA Original

      Expertise:

      This course is an exclusive offering from the International Open Academy (IOA). IOA Originals are thoughtfully crafted and developed either in-house by IOA or with complete ownership of production and distribution rights.

      Our team of experts has worked diligently to create, write, and produce this course, ensuring it provides learners with a distinctive opportunity to access premium content on a wide range of diverse topics.