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Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you use these websites to your advantage.

If you're looking to expand your reach online, then follow the steps provided in this video course by social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies. She’ll take you through Facebook, Instagram, LinkedIn, and Twitter, and show you how to use analytics, content strategies, and engagement to draw in new followers and help your business grow.

Social media is evolving and rapidly changing; you cannot afford to get left behind. Whether you run a business, want to spruce up your resume, or have the drive to become a social media manager, then this course will be invaluable to you.

    Requisitos

    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume. 

    Lecciones

    Module 1: Introduction And Strategy

    • Meet your tutor, social media manager and YouTuber, Latasha James
    • How this course will help you
    • How to develop a content strategy for any platform
    • Choosing the right platforms
    • Setting the correct goals
    • How to create well designed social media content
    • Creating a content calendar and tools for content scheduling
    • Measuring Key Performance Indicators (KPIs)

      Module 2: Facebook

      • Facebook setup and walkthrough
      • Content strategy to get the most out of Facebook
      • Facebook Groups moderation
      • Facebook customer service 101
      • Facebook ads 101
      • How to use Facebook analytics

        Module 3: Instagram

        • Instagram setup and walkthrough
        • Content strategy to get the most out of Instagram
        • Scheduling tools for Instagram
        • Instagram hashtag strategy
        • Instagram Story strategy
        • Instagram Live strategy
        • Instagram engagement strategies
        • Instagram ads 101
        • How to use Instagram Analytics

          Module 4: LinkedIn

          • Company profile platform setup and walkthrough
          • Personal profile platform setup and walkthrough
          • Content strategy to get the most out of LinkedIn
          • Thought leadership and employee advocacy strategy
          • LinkedIn ads
          • How to use LinkedIn analytics

            Module 5: Twitter

            • Twitter setup and walkthrough
            • Content strategy to get the most out of Twitter
            • Twitter hashtag strategy
            • Twitter engagement strategies
            • Using Twitter for customer service 101
            • How to use Twitter analytics

              Module 6: Working as A Social Media Manager

              • What does a social media manager do?
              • How to find work as a social media manager
              • How to become a freelance social media manager
              • Building a social media manager resume: final thoughts and tips

                Carrera

                Who is this course for?

                • Everyone looking to begin a career as a social media manager
                • Business owners or influencers who want to attract new followers
                • Marketing professionals who want to expand their social media skill set

                  Career path:

                  • Start working in marketing, public relations or communications
                  • Launch your own business and help it flourish through social media marketing
                  • Become an influencer and grow your own brand online
                  • Offer additional marketing and social media strategy services to your clients

                  Certificados

                  Para recibir la certificación, se debe completar cada página del curso y obtener al menos un 55% en los exámenes del curso. Una vez completado con éxito el curso, tendrás acceso a poder adquirir de inmediato nuestras diferentes opciones de acreditación para certificar tu éxito.

                  Todos nuestros cursos están acreditados por el Consejo Internacional de Estándares Educativos en línea (número de acreditación ICOES / 00763/13/36) y por la Asociación Internacional de Colegios Privados de Carreras (www.iapcc.org). Los estudiantes que completen exitosamente los cursos podrán adquirir sus certificados desde nuestra tienda.

                  La mayoría de nuestros cursos te otorgarán créditos a través del Desarrollo Profesional Continuo (CPD) / Educación Continua (CE). Verifica el logotipo de CPD en la página del curso. Los puntos de CPD son aceptados y reconocidos por empleadores de los sectores público y privado, e instituciones académicas en todo el Reino Unido e internacionalmente.

                  Creator

                  Latasha James

                  Expertise: Social Media

                  Latasha James is a marketing strategist, content creator, and coach based in Detroit, Michigan. Throughout her career, she's worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into her Film, Video, & Media Studies degree, and now owns a marketing company called James + Park. She documents her journey in entrepreneurship on her YouTube channel and podcast, The Freelance Friday Podcast. Her content focuses on helping the new or aspiring freelancer thrive in their careers, by featuring interviews with guest experts, marketing tips and tricks, and personal narratives.

                  En oferta

                  Social Media Manager

                  5924 estudiantes. Acreditación ICOES. Certificación IAPCC y CPD.

                  5924 estudiantes. 
                  Acreditación ICOES.
                  Certificación IAPCC y CPD.

                  Precio de oferta

                • - 0%
                • Precio habitual €109.00
                  ( / )
                  Acceso a este curso

                  Acerca de

                  Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you use these websites to your advantage.

                  If you're looking to expand your reach online, then follow the steps provided in this video course by social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies. She’ll take you through Facebook, Instagram, LinkedIn, and Twitter, and show you how to use analytics, content strategies, and engagement to draw in new followers and help your business grow.

                  Social media is evolving and rapidly changing; you cannot afford to get left behind. Whether you run a business, want to spruce up your resume, or have the drive to become a social media manager, then this course will be invaluable to you.

                    Requisitos

                    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume. 

                    Lecciones

                    Module 1: Introduction And Strategy

                    • Meet your tutor, social media manager and YouTuber, Latasha James
                    • How this course will help you
                    • How to develop a content strategy for any platform
                    • Choosing the right platforms
                    • Setting the correct goals
                    • How to create well designed social media content
                    • Creating a content calendar and tools for content scheduling
                    • Measuring Key Performance Indicators (KPIs)

                      Module 2: Facebook

                      • Facebook setup and walkthrough
                      • Content strategy to get the most out of Facebook
                      • Facebook Groups moderation
                      • Facebook customer service 101
                      • Facebook ads 101
                      • How to use Facebook analytics

                        Module 3: Instagram

                        • Instagram setup and walkthrough
                        • Content strategy to get the most out of Instagram
                        • Scheduling tools for Instagram
                        • Instagram hashtag strategy
                        • Instagram Story strategy
                        • Instagram Live strategy
                        • Instagram engagement strategies
                        • Instagram ads 101
                        • How to use Instagram Analytics

                          Module 4: LinkedIn

                          • Company profile platform setup and walkthrough
                          • Personal profile platform setup and walkthrough
                          • Content strategy to get the most out of LinkedIn
                          • Thought leadership and employee advocacy strategy
                          • LinkedIn ads
                          • How to use LinkedIn analytics

                            Module 5: Twitter

                            • Twitter setup and walkthrough
                            • Content strategy to get the most out of Twitter
                            • Twitter hashtag strategy
                            • Twitter engagement strategies
                            • Using Twitter for customer service 101
                            • How to use Twitter analytics

                              Module 6: Working as A Social Media Manager

                              • What does a social media manager do?
                              • How to find work as a social media manager
                              • How to become a freelance social media manager
                              • Building a social media manager resume: final thoughts and tips

                                Carrera

                                Who is this course for?

                                • Everyone looking to begin a career as a social media manager
                                • Business owners or influencers who want to attract new followers
                                • Marketing professionals who want to expand their social media skill set

                                  Career path:

                                  • Start working in marketing, public relations or communications
                                  • Launch your own business and help it flourish through social media marketing
                                  • Become an influencer and grow your own brand online
                                  • Offer additional marketing and social media strategy services to your clients

                                  Creator

                                  Latasha James

                                  Expertise: Social Media

                                  Latasha James is a marketing strategist, content creator, and coach based in Detroit, Michigan. Throughout her career, she's worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into her Film, Video, & Media Studies degree, and now owns a marketing company called James + Park. She documents her journey in entrepreneurship on her YouTube channel and podcast, The Freelance Friday Podcast. Her content focuses on helping the new or aspiring freelancer thrive in their careers, by featuring interviews with guest experts, marketing tips and tricks, and personal narratives.