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From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that, and told the story. This course will teach you insider tips that you can only get from years of experience. You’ll learn how to create a PR strategy and all about PR tools, building a press kit, and creating your brand’s story.

Become the face of the future of public relations. Learn invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

Requisitos

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lecciones

Module 1: PR 101: Public Relations And Human Relations

• Introduction to Public Relations
• Making Friends vs. Making Contacts
• Connecting with Journalists

Module 2: Creating A PR Strategy

• What a PR Strategy Is & Why You Need One
• Research
• Setting Goals
• Speaking to Your Audience
• Finding and Using the Right Channels
• Measuring Your Results

Module 3: PR Tools

• Tools to Reach the Media
• Tools to Measure Success
• Building a Media Calendar

Module 4: Building Your Press Kit

• What You Need in Your Press Kit
• How to Create a Media Release
• How to Choose Press Photos
• Compiling an FAQ Sheet
• A Guide to Including Videos

Module 5: Creating Your Brand’s Story

• Storytelling
• Product, Purpose and Passion
• How to Think Like a Journalist
• How to Create Stories the Media Will Love

Carrera

¿Cómo me ayudará?

• Build relationships with today’s biggest influencers
• Grow a real following in the press and online
• Help great new start-ups find the limelight they deserve
• Help established companies change their image for the better
• Help launched amazing new products

Posibilidades de carrera

• Work in PR, either for an established company or a start-up
• Be one step closer to starting your own company in the exciting field of PR
• Improve your public relations and communications skills for your existing business
• Use your improved skills to gain promotions at your current job

Certificados

You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.

Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

Creator

Nicole Olson

Expertise: Event Management and Design, Public Relations, Anthropology

Nikki is a live event warrior with eight years of experience in experiential and hospitality events. From events in blustery car parks to conventions featuring Taylor Swift, she has done it all. Currently, she is taking a short intermission from the world of 4 AM call times and 12,000 cans of soft drinks. She can be found in a tea house somewhere between London and Beijing either working on her Masters dissertation or as a freelance copywriter.