Market Your Business

Market Your Business
Module 1: Marketing
  • What is marketing?
  • Customers needs and wants
  • Marketing research
  • Market research: what to look at and where to find it
  • Segmentation
  • Positioning
  • The 4 Ps – Product, Price, Place, Promotion
  • Three more Ps – People, Process, Physical environment
  • Product development
  • Pricing strategy
  • Credit and payment terms
  • Promotion channels
Module 2: Your marketing plan
  • Why have a marketing plan?
  • Essential components for a marketing plan
  • Sample marketing plan
Module 3: Low cost marketing techniques
  • Business image
  • Increase your visibility in your community
  • Referrals
  • Build a mailing list
  • Business networking
Module 4: Developing your brand
  • Brand identity
  • Differentiate
  • Brand name and logo
  • Building your brand personality
  • How?
  • Believe in your brand and your customers will too
Module 5: Your website
  • Why do you need a website?
  • Setting up a website
  • Creating good content
  • The copy
  • Search engine optimisation, SEO
  • Website analytics
  • Benefits of blogging
Module 6: Social media and online marketing
  • What is online marketing?
  • The power of social media
  • Rules of engagement
  • Prepare a social media marketing plan
  • Manage your online presence
  • How to be likeable on social media
  • A picture is worth a thousand words
  • Facebook
  • LinkedIn
  • Google + Business
  • Twitter
  • Blog
  • YouTube
  • Pinterest
  • Skype
  • Email marketing
Module 7: Public relations and advertising
  • Look for PR opportunities
  • Brainstorming
  • Writing an effective press release
  • Radio/Press interview
  • Generate newsworthy ideas
  • Advertising
Module 8: Sales
  • Sales campaigns
  • Your sales pitch
  • Lead generation
  • Pay per click advertising (PPC) and selling online

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