About

With 500 million daily users, Instagram is an essential marketing tool that is a goldmine of new customers. Learn how to take full advantage of Instagram’s potential to exponentially grow the reach and profits of your business.

Social media expert Latasha James, who has helped many clients double their incomes, will teach you how to successfully run an Instagram business account to quickly and effectively boost your brand online.

You’ll learn how to gain followers on Instagram and build a successful content strategy, techniques to engage your audience, and how to use Instagram ads to maximize your business goals in this video course.

    Requirements

    International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

    Lessons

    Module 1: Making The Most of Your Instagram Profile

    • Meet your tutor, social media manager, and YouTuber, Latasha James
    • How this course will help you unleash the power of Instagram
    • Answering questions about account type: business, personal, or creator
    • Launching your identity with the all-important photo and username
    • Writing the perfect bio

      Module 2: Building a Successful Content Strategy

      • Understanding Instagram’s potential for your business
      • Establishing content pillars
      • Which Instagram features are right for you?
      • Content calendars, scheduling tools and posting frequency
      • Instagram engagement strategies

        Module 3: Consistent and Eye-Catching in-Feed Content

        • Essentials of taking great photos for Instagram
        • How to edit and transform your photos
        • Hacking Instagram video strategy
        • Setting up Instagram shopping for profit
        • Algorithm-friendly best practices for managing your feed

          Module 4: Unlocking The Power Of Instagram Stories and IGTV

          • Instagram Story strategy
          • The best Instagram Story apps and tools
          • How to create ‘sticky’ Instagram Stories highlights
          • Creating long form video content
          • Smooth publishing to IGTV

            Module 5: Measuring Success and Profit

            • Understanding Instagram KPIs
            • Instagram linking strategy
            • Using Instagram Ads to reach and maximize business goals
            • Understanding Instagram Insights
            • Not the end of the learning journey. Where to next?

              Career

              Who is this course for?

              • Business owners or influencers who want to increase their social media presence and attract new followers
              • Anyone looking to start a career as a social media strategist 
              • Marketing professionals who want to expand their social media skill set

              Career path

              • Start a career as a social media manager, specializing in Instagram marketing
              • Become an influencer and grow your audience through Instagram
              • Open your own business and build your customer base from the ground up 
              • Provide additional marketing and content services to your clients 

              Certification

              You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

              Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

              All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

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              Instagram for Business

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              3353 Students

              Guarantee

              Accredited

              Accredited


              About

              With 500 million daily users, Instagram is an essential marketing tool that is a goldmine of new customers. Learn how to take full advantage of Instagram’s potential to exponentially grow the reach and profits of your business.

              Social media expert Latasha James, who has helped many clients double their incomes, will teach you how to successfully run an Instagram business account to quickly and effectively boost your brand online.

              You’ll learn how to gain followers on Instagram and build a successful content strategy, techniques to engage your audience, and how to use Instagram ads to maximize your business goals in this video course.

                Requirements

                International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

                Lessons

                Module 1: Making The Most of Your Instagram Profile

                • Meet your tutor, social media manager, and YouTuber, Latasha James
                • How this course will help you unleash the power of Instagram
                • Answering questions about account type: business, personal, or creator
                • Launching your identity with the all-important photo and username
                • Writing the perfect bio

                  Module 2: Building a Successful Content Strategy

                  • Understanding Instagram’s potential for your business
                  • Establishing content pillars
                  • Which Instagram features are right for you?
                  • Content calendars, scheduling tools and posting frequency
                  • Instagram engagement strategies

                    Module 3: Consistent and Eye-Catching in-Feed Content

                    • Essentials of taking great photos for Instagram
                    • How to edit and transform your photos
                    • Hacking Instagram video strategy
                    • Setting up Instagram shopping for profit
                    • Algorithm-friendly best practices for managing your feed

                      Module 4: Unlocking The Power Of Instagram Stories and IGTV

                      • Instagram Story strategy
                      • The best Instagram Story apps and tools
                      • How to create ‘sticky’ Instagram Stories highlights
                      • Creating long form video content
                      • Smooth publishing to IGTV

                        Module 5: Measuring Success and Profit

                        • Understanding Instagram KPIs
                        • Instagram linking strategy
                        • Using Instagram Ads to reach and maximize business goals
                        • Understanding Instagram Insights
                        • Not the end of the learning journey. Where to next?

                          Career

                          Who is this course for?

                          • Business owners or influencers who want to increase their social media presence and attract new followers
                          • Anyone looking to start a career as a social media strategist 
                          • Marketing professionals who want to expand their social media skill set

                          Career path

                          • Start a career as a social media manager, specializing in Instagram marketing
                          • Become an influencer and grow your audience through Instagram
                          • Open your own business and build your customer base from the ground up 
                          • Provide additional marketing and content services to your clients 

                          Certification

                          You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you will receive a certificate of completion, to recognize your achievement. You can immediately download your PDF course certificate from IOA.

                          Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

                          All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

                          3353 Students

                          Guarantee

                          Accredited

                          Accredited