About

Are you happy at work? In America, 85% of people say they don't like their job. 32% of people in the UK are considering switching jobs. What if you could build your own business online, in your spare time? In this course, you will learn everything you need to know about selling online.

With a focus on Amazon, Etsy and eBay - the big three - we've got you covered! From deciding what to sell and what platform to use to taking the best photos and writing creative product descriptions, we go over everything you need to know about setting up a shop and selling products online.

Escape the office and build your own company! Start a new career or supplement your income by selling products online.

Requirements

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lessons

Module 1: Introduction

• What this course is, and what it isn't
• What exactly is an online 'marketplace', anyway?
• Benefits of online selling
• Is this right for you?
• What will you sell?

Module 2: Getting Started

• Choosing what platform is right for you
• What's involved in setting up your account
• Choosing a merchant name / brand
• Choosing what products to sell

Module 3: The 3 P’s - Pricing, Product Launch, Policies

• Pricing your product
• Product launch strategies
• In-market advertising
• Social media
• Seller and purchaser protection policies

Module 4: Elements Of A Great Listing

• Maximizing discoverability
• Profiles and pictures
• Describing your products
• Getting positive reviews

Module 5: Managing Your Own Web Site Shop

• Why and when you want your own online shop
• Hiring help
• How to accept orders and receive payment
• Accounting: Income and expenses
• Communicating with buyers and customer service

Module 6: Harness The Power Of Social Selling

• Quick introduction
• Deciding which social networks you'll use
• Virtual assistants and scheduling tools: How they can help in marketing and operations
• Interacting with customers on social media
• Setting up and selling in a Facebook account

Career

Who is this course for?

This course is perfect for anyone who wishes to generate substantial income online or who is looking to turn their hobby into a full time job. Whether you make handcrafted items, collect antiques or vintage pieces, have lightly used clothes or accessories, or have a brand new product you'd like to introduce to the marketplace, then this is the course for you!

How will it help me

Setting up an online marketplace and learning how to stand out from the crowd can be challenging. This course takes the guesswork and stress out of setting up your online shop whether it's on Etsy, eBay, Amazon or Poshmark. From deciding on what to sell, learning what platform is right for you, how to set up an account, and how to promote and sell your products, there are a multitude of factors that go into selling products online. We show you how to deal with issues, how to set up for success, and what it takes to stand out from other buyers in a crowded marketplace.

Certification

You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.

Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally.

All courses are accredited by the International Council for Online Educational Standards (www.icoes.org). When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.

Creator

Patricia Leeb

Expertise: ecommerce

Patricia Leeb’s online selling odyssey began in 2012, part time. She was able to quit her corporate job less than two years later, reaching over $325,000 in sales two years after that. Over the course of this journey, she has experienced nearly every aspect you can think of when it comes to dealing with an ecommerce business (and some you wouldn’t think of) and is happy to pass on what she learned to help other aspiring online entrepreneurs.